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The senior demographic is growing at a rapid pace and more marketers are realizing the power of this influential audience. More active and benefiting from greater disposable incomes than previous generations, senior citizens represent a financially secure market segment. Learn more
 
Who are the Boomers? They are the largest generation in the history of the US. There were 76+ million babies born between 1946 and 1964. Boomers are today's adult teenagers. They grew up during the 60's and 70's but their ideas are so close to their kids, that they are the first generation to be for all practical purposes "raised by their kids." Learn more
 
The success of ”Educational Seminar” events is marketing proven by is it popularity. Many industries have adopted the use of event driven campaigns to generate attendees, maximize efficient of time presenting and developing highly qualified personal appointment with high closure ratios. It is important know how to generate leads, book appointment and stay focus on the objective of your presentation. When presenting in a group the objective is to: Convey that you are an industry leader Learn more

One-to-one marketing (sometimes expressed as 1:1 marketing) is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment. Learn more
 
Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on. Using segmentation allows companies to target groups effectively, and allocate marketing resources to best effect. Learn more