The success of ”Educational Seminar” events is marketing proven by is it popularity. Many industries have adopted the use of event driven campaigns to generate attendees, maximize efficient of time presenting and developing highly qualified personal appointment with high closure ratios. It is important know how to generate leads, book appointment and stay focus on the objective of your presentation. When presenting in a group the objective is to: Convey that you are an industry leader
Knowledgeable of all the options available and the advantages and disadvantages of each
Well versed in related subjects related
Concern for community and families
Generate appointment for one on one with each attending family
Then when presenting one on one is were the benefits are address for the individual family’s needs. The final object is to get a commitment to purchase.
Choosing a location for the educational seminar is you next decision. The most successful for smaller groups is a restaurant. Properly promoted this will significantly increase the response of you direct mail.
The seminar location is one of THE MOST IMPORTANT factors you control. The ideal location will include:
Location within 20 minute drive of your mailing area
Separate private meeting room
Accommodate 20-40 guest comfortably
Quality meal with a meat, starch, vegetable, dessert and beverages Avoid ethnic foods, spicy foods or other items that may cause a dietary conflict Alcohol should NOT be included and politely discouraged if possible Focus on quality local steak or Italian food restaurants and national chain restaurants Use the restaurants logo with in your invitation
We will work with you develop a customized invitation. We will review your current marketing material for identity and branding then work closely with you to create an effective customized invitation.