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FullTech Marketing Systems
Full Service Direct Marketing
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One to One Marketing delivers economies of scope. Not economies of scale.
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It initially concentrates on those 20% or even 10% of customers who are your most profitable.
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By providing tailored products to meet particular needs, you make comparative shopping difficult and you shift the focus from price to benefits.
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It aims for lifetime share of customer, not a share in an often static and crowded market.
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The cost of keeping profitable customers far outweighs the acquisition cost of new customers.
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With an intimate knowledge of individual customers, products and services can be more accurately targeted (right specification at the right time in the right way).
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It differentiates your company from the competition. Through collaborative working, customers tell you about their unmet needs and aspirations as well as their most pressing problems.
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Customers with whom you have a depth of relation, provide a rich source of new ideas that can also be exploited with other customers or with new prospects.
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