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Response Modeling
VISION
CREATIVE
TIMING
COORDINATE
CONNECT
OPTIMISE
TARGETING
FullTech Marketing Systems
Full Service Direct Marketing
Response ModelingWe customize our response modeling service based upon the individual needs of our clients. Utilizing customer and market intelligence, we provide recommendations on how to best leverage unique insights through modeling, analysis services and software.
These services include:
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Response and Conversion Modeling
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Customer Profiling
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Sales Estimation
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Post-Campaign Analysis
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List Processing and Similarity Analysis
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We use best-of-breed modeling techniques to achieve the results our clients are looking for. These techniques include: |
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Logistic Regression
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Linear Regression
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Decision Trees Campaign Analysis
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Statistical Networks (similar but more advanced than a neural net)
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Clustering
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Advance Multi-Model Techniques
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What is Response Modeling?
Response Modeling identifies the similarities between responders from a direct marketing campaign and creates a statistical model that can be applied to new data sets to determine prospects that are likely to respond and those that are not.
Once a new data set is "scored" , you can drop the lower predicted responders and only mail or telemarket to the higher predicted responders. Understandably, this INCREASES response conversions considerably and as a result DECREASES your marketing cost per response (sale) dramatically!
So let's recap what response modeling can do for your business:
Response Modeling identifies the similarities between responders from a direct marketing campaign and creates a statistical model that can be applied to new data sets to determine prospects that are likely to respond and those that are not.
Once a new data set is "scored" , you can drop the lower predicted responders and only mail or telemarket to the higher predicted responders. Understandably, this INCREASES response conversions considerably and as a result DECREASES your marketing cost per response (sale) dramatically!
So let's recap what response modeling can do for your business:
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Increase sales and response rates by 20% to 80%.
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Decrease marketing costs
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Acquire new customers more cost effectively.
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Identify those most likely to respond.
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Maximize the profitability of your customers
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Identify the 30% of your customers that account for 70% of your profit
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Learn which of your customers are being undersold
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Only target your most profitable prospects
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Gain a better understanding of your prospects and customers.
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Discover your best market segments.
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Teach you how demographics and other factors impact your responses and profit.
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